We Bridge has announced the artists for its upcoming 2024 event, featuring the likes of NMIXX, KARD, KISS OF LIFE and more.

We Bridge 2024 will be held from April 26 to 28 at the Mandalay Bay Convention Center and Michelob ULTRA Arena at Mandalay Bay Resort and Casino. It will be a two-day music festival, alongside a three-day convention.

The event has revealed the artists who will be performing this year. The first announcement included the likes of MAMAMOO member Hwasa, Korean-American singer Jessi, Korean rappers Dynamic Duo, K-pop girl group KISS OF LIFE, and boybands CRAVITY and AMPERS&ONE.

More artists were later announced in February 2024, adding rookie boyband ALL(H)OURS, co-ed act KARD and girl group NMIXX. They will be joined by dance crew Team BEBE, known for their appearance on Street Woman Fighter season 2.

We Bridge 2024 will also see the return of the Grammy Museum Stage, which is set to have its own stage on the expo floor across all three days, consisting of special performances and Q&A sessions with music festival acts.

We Bridge is billed as a three-day cultural expo and two-day music festival celebrating Asian entertainment and culture. More artists will be announced in the coming days before tickets go on sale next week.

The lineup for We Bridge 2024 features:

Dynamic Duo

The details for We Bridge 2024 are:

Dates: April 26 to 28
Venue: Mandalay Bay Convention Center and Michelob ULTRA Arena
Ticket Price: From US$128 to US$288
Ticket Sale Date: Public sales are available now via the official We Bridge website
Organisers: Infinite Prospects Entertainment with the support of MGM Resorts International

“I’m honoured to be bringing back a celebration of Asian culture to Las Vegas, one of the entertainment capitals in the world where we can introduce our favourite artists and new talent to American fans,” Alex Kang, CEO of Infinite Prospects Entertainment, said in a press statement.

“With the continued rise of Asian prominence in mainstream culture and entertainment, we are proud to bring more access to diverse global artists and brands for our community,” he added.

Michael Sticka, who is the President and CEO of the Grammy Museum, said called the event a “a vibrant platform for cultural exchange and artistic expression, which aligns with the Museum’s mission and values”.

“We look forward to our second year of collaboration and the opportunity to again showcase our renowned public programming alongside our unwavering commitment to diversity and heritage across communities and music’s many genres,” he continued.

We Bridge was first held in April 2023. It featured appearances and performances by K-pop artists such as MONSTA X, Jessi, Dreamcatcher, CIX, Kang Daniel, ENHYPEN, ONEUS, Be’O, VIVIZ and fromis_9.

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By fcjyy