A protective film is fitted to the doors and fender arches as standard to keep that paintwork from being too torn up. Mud flaps are available as a dealer-installed option. Ford is also exploring both in-house and aftermarket accessories, figuring that Mustang Mach-E Rally owners will likely be keen on customizing their EVs.

“We definitely see a departure from the pavement and entry into the dirt road as one of those areas where EV will be expanding in the near term,” Michael Sego, Group Marketing Manager for Mustang Mach-E, explains. To capitalize on that, the Mustang Mach-E Rally will neither be outlandishly expensive nor limited in number.

Ford expects the EV to be priced at around $65,000 (before any incentives; Ford expects it to qualify for the same $3,750 U.S. federal tax credit as the 2023 version) when it goes into production in early 2024. There’ll be no limit to sales numbers, though the automaker expects the SUV to be more popular in cold-weather states. Sales will be in North America and Europe, though, with orders taken both at dealerships and online.

As for the rest of the 2024 Mustang Mach-E line-up, more details of the changes there will apparently be shared later in the year.

By mrtrv